R.I.K.A

( R ) – RESEARCH
The research phase analyses the current situation and its challenges to better understand what is needed.
• Trend-spotting.
• Market analysis.
• SWOT.

( I ) – IDEA
The idea phase explores out-of-the-box opportunities by collecting a wide range of creative ideas.
• Opportunity seeking.
• Ideation.
• Brainstorming.

( K ) – CONCEPT
The concept phase prioritizes the ideas from the previous phase to develop a solid, cost-effective concept.
• Strategic development.
• Rapid prototyping.
• Packaging.

( A ) – ACTION
The action phase prepares for implementation by creating an action plan and identifying the uniqe selling points.
• Implementation.
• Plan of action.
• Presentation.